Project Overview:
For the Asia Pacific Tambuli Awards 2017, I was tasked with designing a motion graphic infomercial opening billboard. The purpose of the project was to celebrate the effectiveness of marketing campaigns and sustainability programs that drive performance with purpose. The motion graphic needed to align with the awards' theme of innovation and social responsibility while captivating the audience.

Objective:
The goal was to create a dynamic and engaging opening sequence that would effectively represent the core values of the Tambuli Awards—creativity, innovation, and social impact—through visually compelling motion graphics.

Challenges:

1. Aligning with the Awards’ Theme: The sequence needed to reflect the theme of innovation and social responsibility, which required a balance of modern aesthetics and meaningful messaging.

2. Maintaining Professionalism: As the opening billboard for a prestigious event, the design had to convey professionalism while also being visually engaging.

3. Time Constraints: The project had a tight timeline for completion, which required efficient workflow and execution without compromising on quality.
   
   

Process:

1. Research & Concept Development:

   • I began by reviewing past Tambuli Awards visuals and understanding the event's core message of driving social good through effective marketing. This informed the tone and visual direction for the opening billboard.

   • The design needed to communicate the themes of innovation, sustainability, and social impact, while keeping it energetic and forward-thinking.
     
     

2. Design & Visual Elements:

   • Using Adobe Illustrator, I crafted clean, modern visual elements such as abstract shapes, icons representing sustainability, and symbols of innovation.

   • The color palette was chosen to evoke a sense of professionalism while also staying vibrant and inspiring. A mix of blue, green, and metallic shades was used to represent trust, sustainability, and progress.
     
     

3. Motion Graphics Development:

   • In Adobe After Effects, I animated the visual elements to create a dynamic sequence that transitions smoothly between scenes, symbolizing growth and transformation. The animation focused on fluid motion to create a sense of progress and movement, aligning with the theme of innovation.

   • I integrated a mix of typography and iconography, emphasizing the core messages of the awards and enhancing the storytelling aspect of the design.
     
     

4. Incorporating the Tambuli Awards Logo:

   • The final sequence concluded with the official 2017 Tambuli Awards logo, seamlessly integrated into the motion graphic to tie the entire sequence together. The logo was presented with a refined animation to make it stand out and add a memorable touch to the opening.
     
     

5. Feedback & Refinements:

   • I worked closely with the Tambuli Awards team to ensure the design aligned with their vision. After receiving feedback, I made necessary refinements, including tweaking the timing of certain animations and enhancing visual clarity.
     
     

Tools Used:

• Adobe After Effects for motion graphics and animation.

• Adobe Illustrator for designing visual elements and icons.
  
  

Outcome:
The final motion graphic opening billboard was a success, effectively conveying the Tambuli Awards' message of performance with purpose. The dynamic visuals and engaging animation captured the essence of the event, setting a professional yet inspiring tone for the rest of the awards ceremony. The project not only met the expectations of the Tambuli team but also stood out as a memorable piece that reinforced the values of innovation and social responsibility.

Impact:
The motion graphic played a key role in setting the stage for the Asia Pacific Tambuli Awards 2017, contributing to the overall impact and prestige of the event. It helped to create an engaging and visually stimulating experience for the audience, enhancing the perception of the awards as a celebration of purposeful marketing and sustainability efforts.

Reflection:
This project allowed me to push my creative boundaries by combining motion design with a meaningful cause. The balance of aesthetics and purpose-driven messaging was crucial, and it was rewarding to see the design come to life at such a prestigious event. It reinforced the power of design in shaping narratives and influencing the audience's perception of key themes.