O Shopping
Developed O Shopping's broadcast, marketing, and live graphics materials using Adobe Creative Suite.
(Client)
ACJO Shopping
(Year)
2013 - 2020
(Services)
Motion Design, Graphic Design, Broadcast Design
O SHOPPING
TV AND ONLINE SHOPPING
I designed O Shopping's broadcast, marketing, and social media materials using Adobe Creative Suite, creating cohesive branding and dynamic visuals that elevated its TV and online presence during its 7-year run. Collaborating closely with producers and directors, I ensured that all creative assets aligned with the brand’s identity while delivering engaging content across multiple platforms. This work involved developing broadcast graphics, promotional materials, and social media assets that resonated with diverse audiences and reinforced the brand’s market presence.
Overview:
From 2013 to 2020, I played a pivotal role in shaping the broadcast branding, marketing materials, and social media content for O Shopping, a prominent TV and online shopping platform in the Philippines. Using Adobe Creative Suite as my primary toolkit, I focused on creating a cohesive and engaging brand identity that resonated with audiences across multiple platforms.
Key Contributions:
Creative Design and Execution:
Leveraged Adobe After Effects for motion graphics, Adobe Illustrator for logo and visual element creation, and Adobe Premiere for editing video content.
Developed a range of broadcast elements, including transitions, lower thirds, segment titles, ads, commercials, and live broadcast design templates, ensuring consistency and visual appeal.
Tailored designs to meet the unique requirements of both TV and online platforms, blending entertainment with commerce to engage a diverse audience.
Collaboration and Innovation:
Worked closely with producers and directors to align creative elements with the dynamic needs of a shopping channel.
Designed motion graphics and video content for live broadcasts and promotional campaigns, maintaining a seamless blend of storytelling and branding.
Created social media videos and marketing materials to extend the channel’s reach and foster audience engagement, ensuring the brand remained competitive in the digital landscape.
Tools and Technologies Used:
Software: Adobe After Effects, Premiere Pro, Illustrator, Photoshop.
Deliverables: Live broadcast templates, promotional videos, and social media assets.
Impact:
This consistent and innovative approach to design helped establish O Shopping as a leading platform for both TV and online shopping in the Philippines. By maintaining a cohesive brand identity and creating engaging visuals, the channel was able to effectively connect with its audience and enhance its market presence. The collaborative effort and attention to detail ensured that all creative outputs met high standards, solidifying O Shopping’s reputation in the competitive shopping industry.
O Shopping
Developed O Shopping's broadcast, marketing, and live graphics materials using Adobe Creative Suite.
(Client)
ACJO Shopping
(Year)
2013 - 2020
(Services)
Motion Design, Graphic Design, Broadcast Design
O SHOPPING
TV AND ONLINE SHOPPING
I designed O Shopping's broadcast, marketing, and social media materials using Adobe Creative Suite, creating cohesive branding and dynamic visuals that elevated its TV and online presence during its 7-year run. Collaborating closely with producers and directors, I ensured that all creative assets aligned with the brand’s identity while delivering engaging content across multiple platforms. This work involved developing broadcast graphics, promotional materials, and social media assets that resonated with diverse audiences and reinforced the brand’s market presence.
Overview:
From 2013 to 2020, I played a pivotal role in shaping the broadcast branding, marketing materials, and social media content for O Shopping, a prominent TV and online shopping platform in the Philippines. Using Adobe Creative Suite as my primary toolkit, I focused on creating a cohesive and engaging brand identity that resonated with audiences across multiple platforms.
Key Contributions:
Creative Design and Execution:
Leveraged Adobe After Effects for motion graphics, Adobe Illustrator for logo and visual element creation, and Adobe Premiere for editing video content.
Developed a range of broadcast elements, including transitions, lower thirds, segment titles, ads, commercials, and live broadcast design templates, ensuring consistency and visual appeal.
Tailored designs to meet the unique requirements of both TV and online platforms, blending entertainment with commerce to engage a diverse audience.
Collaboration and Innovation:
Worked closely with producers and directors to align creative elements with the dynamic needs of a shopping channel.
Designed motion graphics and video content for live broadcasts and promotional campaigns, maintaining a seamless blend of storytelling and branding.
Created social media videos and marketing materials to extend the channel’s reach and foster audience engagement, ensuring the brand remained competitive in the digital landscape.
Tools and Technologies Used:
Software: Adobe After Effects, Premiere Pro, Illustrator, Photoshop.
Deliverables: Live broadcast templates, promotional videos, and social media assets.
Impact:
This consistent and innovative approach to design helped establish O Shopping as a leading platform for both TV and online shopping in the Philippines. By maintaining a cohesive brand identity and creating engaging visuals, the channel was able to effectively connect with its audience and enhance its market presence. The collaborative effort and attention to detail ensured that all creative outputs met high standards, solidifying O Shopping’s reputation in the competitive shopping industry.
O Shopping
Developed O Shopping's broadcast, marketing, and live graphics materials using Adobe Creative Suite.
(Client)
ACJO Shopping
(Year)
2013 - 2020
(Services)
Motion Design, Graphic Design, Broadcast Design
O SHOPPING
TV AND ONLINE SHOPPING
I designed O Shopping's broadcast, marketing, and social media materials using Adobe Creative Suite, creating cohesive branding and dynamic visuals that elevated its TV and online presence during its 7-year run. Collaborating closely with producers and directors, I ensured that all creative assets aligned with the brand’s identity while delivering engaging content across multiple platforms. This work involved developing broadcast graphics, promotional materials, and social media assets that resonated with diverse audiences and reinforced the brand’s market presence.
Overview:
From 2013 to 2020, I played a pivotal role in shaping the broadcast branding, marketing materials, and social media content for O Shopping, a prominent TV and online shopping platform in the Philippines. Using Adobe Creative Suite as my primary toolkit, I focused on creating a cohesive and engaging brand identity that resonated with audiences across multiple platforms.
Key Contributions:
Creative Design and Execution:
Leveraged Adobe After Effects for motion graphics, Adobe Illustrator for logo and visual element creation, and Adobe Premiere for editing video content.
Developed a range of broadcast elements, including transitions, lower thirds, segment titles, ads, commercials, and live broadcast design templates, ensuring consistency and visual appeal.
Tailored designs to meet the unique requirements of both TV and online platforms, blending entertainment with commerce to engage a diverse audience.
Collaboration and Innovation:
Worked closely with producers and directors to align creative elements with the dynamic needs of a shopping channel.
Designed motion graphics and video content for live broadcasts and promotional campaigns, maintaining a seamless blend of storytelling and branding.
Created social media videos and marketing materials to extend the channel’s reach and foster audience engagement, ensuring the brand remained competitive in the digital landscape.
Tools and Technologies Used:
Software: Adobe After Effects, Premiere Pro, Illustrator, Photoshop.
Deliverables: Live broadcast templates, promotional videos, and social media assets.
Impact:
This consistent and innovative approach to design helped establish O Shopping as a leading platform for both TV and online shopping in the Philippines. By maintaining a cohesive brand identity and creating engaging visuals, the channel was able to effectively connect with its audience and enhance its market presence. The collaborative effort and attention to detail ensured that all creative outputs met high standards, solidifying O Shopping’s reputation in the competitive shopping industry.