Overview:

During my tenure at ABS-CBN Corporation, spanning from 2004–2020 and 2021–2023, I served as a Senior Motion Designer and Graphics Designer, playing a key role in the design and production of high-quality graphics and visuals for flagship programs, major sports coverage, and marketing campaigns. My work extended across live broadcasts, post-production materials, and digital platforms, consistently enhancing the viewer experience and upholding brand integrity.

Key Contributions:

1. Broadcast Design & Sports Coverage:

   • Designed and produced lower thirds, program titles, segment graphics, transitions, and other visual elements for flagship programs such as It’s Showtime, ASAP, and Magandang Buhay, ensuring brand consistency and a polished visual presentation.

   • Created dynamic broadcast visuals and motion graphics for major sports programs, including NBA, Boxing, NCAA, and Gameday. These designs elevated the viewing experience for sports fans, aligning with broadcast standards and enhancing engagement.

   • Delivered complete broadcast packages, seamlessly integrating creative and technical elements, to ensure impactful visuals for both live and recorded broadcasts.
     
     

2. Marketing & Promotional Design:

   • Designed a wide range of marketing materials for programs within my creative scope, including posters, email campaigns, and promotional assets that effectively captured the essence of each show.

   • Collaborated with the marketing department to develop engaging social media content, banners, and advertisements that amplified the reach and visibility of programs across digital platforms.

   • Created visually compelling sponsor integrations and promotional videos, driving audience engagement and strengthening brand partnerships.
     
     

3. Multi-Platform Integration:

   • Extended the reach of programs beyond television by designing digital and social media content that resonated with diverse audiences and maintained consistency with the broadcast visuals.

   • Leveraged my expertise in 3D motion design, graphic design, marketing design, and logo branding to deliver cohesive, visually appealing outputs across all platforms, ensuring brand recognition and engagement across multiple touchpoints.
     
     

4. Mentorship & Team Development:

   • Took on the responsibility of mentoring interns and junior designers, providing guidance on technical workflows, design fundamentals, and project execution.

   • Fostered a collaborative and growth-oriented environment within the design team, helping to maintain high standards of excellence and ensuring the consistent delivery of quality visuals.
     
     

Tools & Technologies Used:

• Software: Adobe After Effects, Premiere Pro, Photoshop, Illustrator, InDesign, Cinema 4D.

• 3rd Party Plugins: Zaxwerks, VideoCopilot Element 3D, Red Giant plugins, and other advanced motion graphics tools.

• Hardware: High-performance systems (Apple and PC) to handle complex rendering and video editing workflows efficiently.
  
  

Impact:

Through a combination of creativity, leadership, and technical precision, I played a pivotal role in enhancing ABS-CBN’s flagship programs, sports coverage, and marketing efforts. My ability to conceptualize and execute designs that aligned with creative strategies contributed to engaging both local and international audiences. By mentoring team members, I helped foster a culture of growth and innovation within the design team, ensuring long-term success and excellence.

My contributions significantly enhanced the brand’s visual identity, boosted audience engagement, and strengthened the connection between ABS-CBN’s content and its diverse viewer base. Through strategic design execution, I was able to deliver impactful visuals that resonated across broadcast, digital, and social media platforms, leaving a lasting impression on both the audience and the brand's image.